It is usually advisable to hire a professional graphics designer if you want a logo for your new company. This article discusses some of the mistakes that you can avoid making if you ask for professional help during the graphic design process.
One common mistake in DIY logo designs is typographic chaos. That chaos can take the form of using very many font sizes or types. Such a mistake can cause your logo to be less effective because it will lack simplicity. Professionals know this and try to keep the number of font types or sizes minimal so that the visual appeal of the logo can be enhanced.
Improper Use of Special Effects
At what point do you introduce special effects, such as embossing or shadows, when designing a logo? Inexperienced people use these effects from the initial stages of the design while professionals introduce special effects once the design is complete. The professional approach allows the designer to focus on perfecting the logo instead of trying to gloss over its shortcomings with colours and special effects. The logo designed by the professional will therefore look superior to the one which had special effects introduced from the initial stages of the design process.
Using the Wrong Programme
Logos or any other graphics can be designed using several computer programmes and software, such as vector graphics software (Adobe Illustrator, for example) and raster graphic software (Photoshop, for example). Vector programmes are better because the resultant graphic/image can be scaled up or down to suit the different applications of use. Other kinds of software may not allow you to scale the logo. It will therefore be hard to modify the logo in order to make it fit on a billboard if you had designed it with a desk calendar in mind.
Non-professionals are also more likely to come up with designs which are visual clichés. For example, you may end up using the image of a lightbulb in order to show that your company is creative in its work. Professionals never use such visual clichés because the resultant logo will never be unique and memorable. The professional graphics designer can instead find a unique twist to add to that cliché in order to make the logo memorable.
As you can see, professional graphics designers know all the insider tricks and techniques to deliver outstanding results to their clients. Don't try to save on your next graphics job by doing it yourself if you lack sufficient experience and training in graphics design. Hire a professional and you will avoid the mistakes above.