In recent years, there has been a spike in the popularity of online graphic design tools. As they offer a multitude of templates, from social media graphics to print design, it's easy to believe these tools can help a non-designer create any image they need for their business. Of course, as with all tools, these apps have their limitations, and they're not suitable for every use case.
Logos, for example, are one graphic that's best left to the professionals. But why? Take a look at just three of the reasons why you should never create a logo with an online design tool.
1. Your logo could be similar to numerous others
When it comes to branding, it's important that your logo stands out from the rest. A logo that looks just like that of every other business in your field will be forgettable, and the last thing you want is for potential customers to forget your brand.
Creating a logo using an online design tool template might seem like an easy solution. However, these templates have been used by hundreds (if not thousands) of business owners before you. As such, even though you may make tweaks to colouring and fonts, you'll end up with a very similar logo design in the end.
Not convinced? Try creating a logo, then use an online reverse image search tool. When you take a look at the results, you'll likely see hundreds of logos that look just like yours.
2. Your logo may not be formatted correctly
All modern-day logos should be created in vector format. Vectors are images that can be scaled to any size without losing quality—essential for everything from billboards to merch graphics.
Unfortunately, most online design tools (especially free options) aren't powerful enough to produce vector images. On top of that, they tend to output images at a fairly small size. When you try to scale your logo, you'll find that it quickly begins to look pixelated and unprofessional.
3. You may not own the rights to your logo
With any online software, it's important to take a look at the fine print. When you check the licensing agreements of any design tools, you'll notice that they typically own the rights to all the images and clipart used in their logo templates.
This means that when you create your logo, you may not own the rights to it. Not only will the online design tool be able to use your logo without your permission, but others will also be able to recreate it exactly without repercussions. If you want to trademark your logo as your business grows, your application may be denied on these grounds.