Trade fairs and expos are a fantastic way to advertise your business, interact with potential customers and network with other industry professionals. However, it's easy to feel invisible amongst the numerous displays, particularly if you don't have a professional and highly visible display setup.
To increase your presence and attract more interest, it's important to invest in some large-scale printed products. Here are the three large-scale printed items which you need to order before you attend your next trade fair or expo.
1. A pop-up display wall
A pop-up display wall is a large vinyl banner that is supported by a light-weight aluminium frame. A display wall gives you an eye-catching background to your exhibition space and an excellent visual barrier between you and other vendors. They're easy to erect and disassemble and come in a range of heights and widths.
When choosing the image to print on your pop-up display wall, focus on graphics rather than text. Include your company or product name and your catch-cry, but don't include any more written information. The idea is to get people's attention, and further written collateral can be handed out when they approach your exhibit.
2. A pair of pull-up side banners
These smaller printed banners are less than half the size of the larger pop-up wall display. They are assembled within seconds, with the paper rolling out from a storage cylinder that is also a supportive base. A telescopic, light-weight aluminium support rod is then inserted at the back to keep the banner upright. Pull-up banners are perfect for flanking your display wall and for displaying infographics or a brief overview of your business or product.
3. A convertible travel case and promotional table
Having a promotional table is important in any exhibition space. It gives you somewhere to keep your brochures, fliers and business cards, and it's somewhere for visitors to join your mailing list or fill out forms. A travel case that converts into a stable promotional table is a great option. It will make carrying all of your display items a breeze. Add a small graphic panel which can be mounted on the front of the table to further increase your visual impact.
You can purchase these large-scale printed products from your local sign printing business or order them online. Many companies also offer packages which include all of these items and are specifically designed for use at trade fairs and exhibitions.